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Eevee specializes in professional cleaning services, focusing on decluttering and organizing homes, particularly in the Kansai region of Japan. Their social media showcases real-life cleaning projects, emphasizing recycling and environmental responsibility. They provide insights into the emotional aspects of cleaning, especially in sensitive situations like bereavement. The brand engages with its audience through informative content, tips on decluttering, and live streams, establishing itself as a trusted partner in home organization.