Abhijeet Kaji is a Co-founder of Medical Apparel Brand Knya, ranked #4 in Ecommerce & Retail (Ecommerce Store Operators) (Top 24%).
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Abhijeet Kaji is the co-founder of Knya, a premium D2C brand focused on medical apparel for doctors and nurses in India. He shares insights on building a consumer brand, retail strategy, marketplace dynamics, and capital efficiency, often referencing Knya's growth, store expansions, and customer-centric approach. His content includes founder reflections, business lessons, and updates on Knya's initiatives like Breakpoint, a mental health hotline for medical professionals. He engages with topics like Indian consumer behavior, international expansion to UAE, and the importance of brand over performance marketing.
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