Alex Su

Alex Su is the Chief Revenue Officer at Latitude Legal, an alternative legal services provider, where he focuses on scaling go-to-market efforts and driving revenue growth. A Stanford Law Fellow and former lawyer, he pivoted to business roles in the legal industry, leveraging his expertise in sales and marketing. Su publishes a newsletter called Off The Record, offering long-form commentary on legal industry shifts, revenue growth, career pivots, and legal AI. He is also the author of 'Talk Less Win More,' a book aimed at helping lawyers in business development roles turn meetings into revenue. His content frequently explores the intersection of legal innovation and business, with a focus on practical insights for lawyers transitioning to business roles.