Andrei Zinkevich is a B2B Marketing Strategist and Co-founder.
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Andrei Zinkevich is the co-founder of Fullfunnel.io and Roiplan, specializing in account-based marketing (ABM) and full-funnel marketing strategies for B2B companies with long sales cycles. He focuses on helping B2B CMOs generate marketing-sourced pipeline and prove marketing impact on revenue within 90 days. His content primarily revolves around ABM strategies, demand generation, sales enablement, and B2B marketing frameworks. He frequently shares detailed playbooks, case studies, and actionable insights on LinkedIn, often collaborating with industry experts and hosting virtual events like the Full-Funnel Summit.
Marketing's ROI isn't lead volume. It's how efficiently we create awareness and convert pipeline with sales.
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