Strategic Product & Service Designer
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Critical TechWorksAssociated BrandAndreia Pais da Cunha is a Strategic Product & Service Designer, ranked #5 in Design (Product Design) (Top 56%).
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Andreia Pais da Cunha is a strategic product and service designer with over a decade of experience, currently working at CTW for BMW Group. She focuses on user experience, design strategy, and ethical, eco-conscious design. Her public content includes detailed insights on human biology and magic through 'The Butterfly Insights,' sharing reflections on systemic thinking, co-creation workshops, and professional certifications in service design. She partners with D2C, B2B, and B2C brands across manufacturing, HealthTech, FinTech, slow fashion, PropTech, automotive, and EdTech industries, applying systems thinking to turn complexity into actionable solutions.
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