Aurélie (Lili) Sauthier

Aurélie (Lili) Sauthier is a pioneering entrepreneur in influencer marketing, having established her agency, Made in, in 2012. She specializes in structuring, scaling, and optimizing influencer programs for leading brands across industries such as beauty, fashion, FMCG, and tourism. Her expertise includes ambassador programs, social content, SEO-driven content, UGC production, affiliate programs, and internal advocacy. Sauthier has executed large-scale campaigns for multinational brands like L’Oréal and Ivanhoé Cambridge, and has delivered over 100 conferences in Canada, France, and Belgium. She focuses on integrating strategy, creativity, and performance to turn influence into a growth engine.