Behavior Design Expert
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Stanford UniversityAssociated BrandBJ Fogg is a Behavior Design Expert, ranked #2 in Science & Academia (Biomimicry) (Top 5%).
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BJ Fogg is an Adjunct Professor at Stanford University, where he teaches and directs a research lab. He is the author of 'Tiny Habits,' a New York Times bestseller, and specializes in Behavior Design, a field he developed over 15 years. His work focuses on understanding human behavior to create effective solutions, moving beyond his earlier focus on persuasive technology. Fogg shares insights through his book, research, and industry teachings.
Behavior Design is about creating effective solutions through understanding human behavior.
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