Byron Sharp

Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute at the University of South Australia. He focuses on marketing science, skeptical thinking, and the study of buying behavior and brand competition. Sharp is known for his book "How Brands Grow," which presents scientific laws of marketing strategy. He shares educational content, book recommendations, and insights on marketing, often referencing his research and the work of the Ehrenberg-Bass Institute. His posts also touch on broader societal and cultural topics, reflecting his interest in evidence-based thinking and scientific inquiry.