Founder and Designer of POPFLEX and Blogilates
Cassey Ho is a Founder and Designer of POPFLEX and Blogilates, ranked #1 in Business & Entrepreneurship (eCommerce & DTC) (Top 1%).
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Cassey Ho is the founder and CEO of POPFLEX and Blogilates, two activewear brands she built from scratch. She started Blogilates in 2009 as a YouTube fitness channel, which evolved into a global fitness movement inspiring women to gain confidence through fun workouts. In 2016, she launched POPFLEX, an active apparel brand known for innovative designs that have gone viral and been worn by celebrities like Taylor Swift and Lizzo. Cassey’s content focuses on fashion design, product features, and personal reflections, often promoting her brands and engaging with her community. She is based in Austin, Texas, and her brands are available at Target and online.
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