Founder and Designer of POPFLEX and Blogilates
Cassey Ho is a Founder and Designer of POPFLEX and Blogilates, ranked #2 in Business & Entrepreneurship (eCommerce & DTC) (Top 1%).
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Cassey Ho is the Founder and CEO of POPFLEX and Blogilates, two activewear brands known for their innovative and design-forward products. She started her career with Blogilates, a YouTube fitness channel in 2009, which has grown into a global fitness movement. In 2016, she launched POPFLEX, a direct-to-consumer activewear brand, and later introduced Blogilates as an exclusive line at Target. Her designs have gained widespread recognition, including appearances on celebrities like Taylor Swift and Lizzo. Cassey's content focuses on fitness, fashion, and entrepreneurship, with a strong emphasis on community building and product innovation.
Inspiring joy and solving problems through innovative design.
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