Professor of Brand Management and Academic Editor
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University of GlasgowAssociated BrandCleopatra Veloutsou is a Professor of Brand Management and Academic Editor.
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Cleopatra Veloutsou is a Professor of Brand Management at the Adam Smith Business School, University of Glasgow, and holds visiting professorships at several universities in Greece and Portugal. She specializes in brand management, focusing on brand relationships, equity, and structure, and has published over 60 articles in academic journals. Veloutsou serves as an editor for multiple journals, including the Journal of Product and Brand Management and the Journal of Business Research. She founded the Research in Brand Management group on Facebook, which has over 11,000 members. Her content primarily revolves around academic publications, conference presentations, and calls for papers, emphasizing her expertise in brand management and marketing communications.
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