Cris Soffiatti

Cris Soffiatti is a corporate trainer, speaker, and mentor specializing in applied neuroscience for behavior, focusing on customer service excellence and strategic, empathetic communication. They create content across social media platforms—primarily Instagram and TikTok—teaching businesses and professionals about handling difficult clients, improving workplace communication, and building emotional connections to boost sales and customer loyalty. Their content includes short educational posts, anecdotes, and analysis of customer service strategies, often referencing brands like Disney and advocating for trained behavioral standards rather than random sympathy.