Daniel Ruf

Daniel Ruf is a career coach and strategist specializing in executive positioning, CV optimization, LinkedIn branding, and interview preparation for senior leaders, executives, and high-potential professionals in Switzerland. He publishes detailed LinkedIn posts addressing workplace discrimination, ageism, psychological impacts of unemployment, career progression, salary negotiation, and recruitment transparency. His content includes personal coaching anecdotes, critiques of HR practices, warnings about job scams, and discussions on AI's role in hiring. He offers one-on-one coaching, a free course, and organizes networking events like executive BBQs, targeting Swiss-based leaders across industries such as technology, finance, healthcare, and luxury goods.