Daphne Tideman

Daphne Tideman is a product-led growth consultant specializing in wellness app startups and scale-ups. She focuses on identifying key growth levers such as onboarding, activation, retention, paywalls, and pricing. With a background in ecommerce, DTC, and apps, Daphne brings a unique perspective to growth strategies. She co-founded Women in Experimentation, a community of over 1,500 women in growth and experimentation, and regularly writes for RevenueCat and Convert. Daphne also teaches growth strategy on CXL and runs her own courses. Her content often includes practical insights and frameworks for app growth, and she frequently speaks at conferences globally.