David Arconada

David Arconada is a globally recognized leader in Customer Experience (CX), currently serving as the Global Director of Customer Experience at BBVA. With a career spanning telecommunications, airlines, and banking industries across Europe and Latin America, he has developed and executed CX strategies in diverse sectors. David is also the President of the Mexican CX Association (AMEC) and an Associate Academic Director at Business Schools, where he educates future CX leaders. His expertise includes leveraging AI and new technologies to enhance customer knowledge and improve CX. He actively promotes CX discipline in Spanish-speaking markets through networking and sharing best practices.