AI Product Strategy Expert
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Else van der Berg is an AI Product Strategy Expert, ranked #3 in Tech & Software (Product Management Leaders) (Top 2%).
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Dr. Else van der Berg is a freelance Product Lead specializing in AI-native startups, with a focus on go-to-market strategy, product development, and AI transformation. She shares insights on product management, AI tools, and workflows through LinkedIn posts and her Substack blog. Her content often includes practical examples from her work with companies like Wave Terminal and SwitchUp, emphasizing rapid validation, AI-assisted coding, and organizational design for AI-native teams. She also discusses frameworks for evaluating AI quality and integrates qualitative and quantitative data analysis in her product strategies.
Great products come from relentless curiosity, sharp audience focus, and rapid validation.
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