ESMI

ESMI is a lifestyle and beauty content creator based in a Russian-speaking region, focusing on personal aesthetics, food, and fashion. Her content includes cooking tutorials (recipes shared in her Telegram channel), beauty product reviews, makeup tutorials, fashion lookbooks, and daily life vlogs. She frequently collaborates with brands like Пятёрочка, VT Cosmetics, STELLARY, and Золотое Яблоко. She publishes in Russian, celebrates local holidays like Easter and International Women's Day, and often tags collaborators in photoshoots. Her posts emphasize beauty, self-care, enjoyment of food, and urban lifestyle experiences.