Eudora

Eudora is a Brazilian beauty brand under Grupo Boticário, launched in 2011, specializing in perfumery, makeup, and personal care products. The brand focuses on empowering women through entrepreneurship, offering a wide range of over 600 products. Eudora operates through direct sales, e-commerce, and physical stores, with a strong emphasis on its direct sales representatives. The brand's content primarily promotes its haircare and makeup lines, featuring product demonstrations, testimonials, and educational content on beauty routines.