Farheen Salman Amir

Farheen Salman Amir is the CEO of the Food Division at Ismail Industries Limited, a prominent Pakistani FMCG conglomerate. She focuses on transforming the food sector, particularly brands like Candyland and Bisconni, through strategic leadership and innovation. Her content primarily revolves around corporate leadership, talent development, and gender inclusion in the workplace. She frequently shares insights from her extensive experience in multinational corporations like Unilever and Lipton, emphasizing the importance of process orientation, people development, and playbooks of success. Farheen is also actively involved in industry leadership roles, including her chairmanship of the Pakistan Advertisers Society, where she advocates for marketing effectiveness and creative industry upliftment.