Fraser Cottrell

Fraser Cottrell is a co-founder of Fraggell, a performance creative agency based in the UK. He specializes in creating high-performance ad creative for direct-to-consumer (DTC) brands, helping them scale profitably by reducing CPA and increasing CTR. Fraser shares his expertise through various platforms, including YouTube, LinkedIn, and Twitter, where he posts educational content on marketing strategies, ad creative development, and the use of platforms like Reddit for research. He has worked with notable brands such as Leaf Shave, Aloha, and Govee, generating millions in revenue. Fraser’s content often includes behind-the-scenes insights, practical tips, and case studies on successful ad campaigns.