Georgia Tan

Georgia Tan is the Co-Founder of Switch Key Digital, a digital marketing and design agency specializing in Search Experience Optimization (SXO), and the Director of Marketing at Asia Asset Management. She is a recognized expert in SEO, UX, and CRO, with a decade of experience driving organic traffic and conversions. Georgia is also the Founder of Women in SEO & Digital Marketing (WiSDM), a community dedicated to empowering women in the digital marketing industry through events, networking, and learning opportunities. She frequently speaks at international conferences and shares insights on digital marketing strategies, AI optimization, and brand-centric search experiences. Georgia is based in Sydney and has a strong presence in the APAC region, collaborating with clients and partners globally.