Grant McCracken

Grant McCracken is a cultural anthropologist, ethnographer, author, and consultant specializing in analyzing cultural trends and consumer behavior. He provides insights into emerging cultural signals and solves business challenges for clients like Ford, Google, and Nike. McCracken has authored fourteen books, including 'The Return of the Artisan,' and founded the Institute of Contemporary Culture at the Royal Ontario Museum. He offers seminars like Culture Camp and Ethno Camp to help companies leverage culture strategically.