Guendalina Graffigna – Professor of Consumer Health Psychology
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Università Cattolica del Sacro CuoreAssociated BrandGuendalina Graffigna is a Guendalina Graffigna – Professor of Consumer Health Psychology, ranked #4 in Politics & News (European Union) (Top 17%).
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Guendalina Graffigna is a Full Professor of Consumer and Health Psychology at Università Cattolica del Sacro Cuore in Italy and Director of the EngageMinds HUB. She specializes in consumer psychology, public health, and technological innovation, leading large-scale research projects funded by the European Union and other institutions. Graffigna has developed the Patient Health Engagement Scale (PHE-s®), a globally recognized tool for assessing patient engagement. She is a prolific scholar with over 210 international publications and 5,200 citations. Graffigna also contributes to science communication through writing for major publications and participating in national TV and radio programs.
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