Guilherme Gomes

Guilherme Gomes, known as Diárias do Gui, is a CEO and professional cleaner based in São Paulo, Brazil. He gained prominence through his social media presence, where he documents and shares the transformation of homes affected by extreme hoarding and disrepair. His content primarily focuses on cleaning and renovation projects, showcasing before-and-after results, and highlighting the emotional impact of his work on families. Guilherme collaborates with brands and engages in community-driven initiatives, aiming to inspire and provide practical solutions for those struggling with hoarding. His work has garnered over 220 million views across platforms, establishing him as a leading figure in the cleaning niche.