Gustavo Esteves

Gustavo Esteves is a digital analytics expert, CEO of Métricas Boss, and host of the Analytics Talks podcast. He specializes in marketing analytics, data-driven decision-making, and conversion rate optimization. With over 15 years of experience, he has worked with major brands like Globo, Rede D’Or, and Alura. Esteves is a sought-after speaker, mentor, and author of 'Menos Achismo Mais Dados.' His content focuses on analytics tools, business intelligence, and strategies to improve e-commerce performance. He actively participates in industry events and roundtables, sharing insights on data integration, incremental marketing, and the challenges faced by data professionals.