Hanzala Raja is a Founder & CEO of Highfy: Pakistan's Beauty E‑commerce Pioneer.
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Hanzala Raja is the Founder and CEO of Highfy, Pakistan’s first and largest beauty-focused eCommerce platform. He leads a team of 50+ and has served over 600,000 customers. Highfy partners with leading beauty brands and focuses on reshaping how Gen Z shops for beauty online. Raja emphasizes delivering a great customer experience and maintaining profitability while doubling revenue annually. He frequently speaks on entrepreneurship panels and advocates for starting early and learning through the process.
Start early, not when you have all the answers, but when you’re ready to figure them out.
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