Haris Lalatsis is a Market Analyst and Data Storytelling Expert.
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Haris Lalatsis is a seasoned market analyst and the founder of ierax analytix, with over 15 years of experience in market research and data storytelling. He specializes in helping brands decode consumer behavior through various research methods. Recognized as the No. 1 LinkedIn voice for branding and positioning, Haris is also a TEDx speaker and mentor for incubators in Greece. His content spans business metrics, customer loyalty, fitness, nutrition, and food products, often sharing insights on trends and industry news. Haris frequently collaborates with brands and participates in events, offering a mix of educational and promotional content.
Helping brands decode and understand consumer behavior through market research.
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