Hélia Gonçalves Pereira is a Rector of Universidade Europeia | Chief Academic Officer at Ensilis.
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Hélia Gonçalves Pereira is the Rector of Universidade Europeia and Chief Academic Officer at Ensilis, with over 20 years of experience in higher education. She specializes in marketing, consumer behavior, digital marketing, and tourism marketing. Pereira has directed numerous academic programs and conducted applied research in marketing trends. Her interdisciplinary background includes degrees in Economics, European Studies, Management, and Marketing, along with extensive teaching and consulting experience.
Education and innovation drive the future of marketing and consumer behavior.
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