Hurley is a Hurley: Surf Culture Meets Eco-Friendly Fashion, ranked #117 in Fashion & Retail (Creator-Owned Brands) (Top 65%).
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Hurley is a brand deeply rooted in surf culture, focusing on inclusion, positivity, and facilitating youth dreams. Originating from Southern California, it emphasizes freedom of expression, music, and art. The brand has evolved from surfboards to a broader lifestyle approach, integrating fashion, skate, snow, and digital culture.
Born from water, living for the ocean.
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