Iuliia Velcheva: Valencia-based Perfumer & Home Fragrance Creator
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Iuliia Velcheva is an Iuliia Velcheva: Valencia-based Perfumer & Home Fragrance Creator, ranked #1 in Fashion & Beauty (Fragrance & Perfume) (Top 1%).
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Iuliia Velcheva is a perfumer and entrepreneur specializing in niche home fragrances through her brands @kaori__store and @by_velcheva. Based in Valencia, she shares content focused on home decor, table setting, flower arranging, and luxury lifestyle. Her posts often highlight aspirational living, seasonal updates, and the transformative power of small details in creating a harmonious home environment. She frequently engages her audience with tips on meal presentation, gardening, and fine dining, blending practical advice with aesthetic inspiration.
A home changes because of the details, not renovations.
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