Founder of Desi Melodies Record Label
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Jaani and Arvindr Khaira is a Founder of Desi Melodies Record Label, ranked #12 in Entertainment (Music Labels) (Top 92%).
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Desi Melodies is a prominent Indian record label founded in 2017 by lyricist Jaani and director Arvindr Khaira. Known for elevating Indian music globally, the label produces music videos and songs that showcase India's cultural diversity, particularly from Punjab and Hindi heartlands. Their content includes behind-the-scenes production glimpses, lyrical videos, and traditional fashion showcases, aiming to entertain and inspire while promoting Indian music on a global scale.
Desi Melodies is a movement for taking our sounds and putting them on the global map.
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