Jemma Wilson is a Founder of Crumbs & Doilies Bakery with 3.1M followers across 2 platforms, ranked #12 in Food & Drink (Cake & Pastry Creators) (Top 32%).
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Jemma Wilson, known as Cupcake Jemma, is the founder and operator of Crumbs & Doilies, a London-based bakery specializing in cakes, cupcakes, and cookies. She regularly shares baking tutorials, recipes, and behind-the-scenes content on her YouTube channel and Instagram. Her content focuses on classic bakes, decorating tips, and seasonal recipes, often promoting her bakery's offerings. Jemma also collaborates with other bakers and participates in events, showcasing her expertise in the baking industry.
The world needs cake and buttercream and we're gonna make some - together!
Search interest grew +0.5% over last 9 months (stagnant).
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