Jess Lawson

Jess Lawson, known as Sugar Sparrow, is a professional home baker with 14 years of experience who now operates as a cake business coach and content creator. She publishes baking tutorials, business advice for home bakers, and social media growth strategies, often sharing personal anecdotes about customer interactions, pricing, and food hygiene compliance. She offers digital guides, a community group, and coaching services aimed at helping others start and grow their own baking businesses from home.