Jesús Aragón

Jesús Aragón is a Mexican entrepreneur and co-founder of Apunto, a software company focused on transforming freight forwarders into tech-enabled, profit-driven operators. He creates daily content addressing the challenges and inefficiencies in the logistics industry, emphasizing the need for digital transformation, operational clarity, and process optimization. His posts often critique traditional business practices, advocate for professionalization, and share insights on leadership and technology in freight forwarding. Aragón also hosts a podcast, 'Un Espresso Cargado,' where he discusses industry trends and interviews experts.