Digital Experience Optimization Expert
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The GoodAssociated BrandJon MacDonald is a Digital Experience Optimization Expert, ranked #2 in Marketing & Sales (Customer Experience Strategy) (Top 1%).
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Jon MacDonald is the CEO of The Good, a digital experience optimization advisory firm that helps top brands like Nike, Adobe, and The Economist grow revenue through user insights. With over 17 years of experience, Jon specializes in optimizing digital journeys, from first touch to retention, particularly in SaaS onboarding and trial-to-paid conversion. He is a three-time best-selling author, frequent keynote speaker, and founder of Clipses.ai, a tool that turns user interview transcripts into shareable video clips. Jon also shares insights on LinkedIn, covering topics like SaaS optimization, AI agents, and basketball, blending his professional expertise with personal interests.
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