Juliette Jimenez

Juliette Jimenez is the founder of Rue des Lilas, an ethical lingerie brand based in Paris. After a personal health journey that changed her relationship with lingerie, she created a brand focused on comfort, inclusivity, and sustainability. Her content revolves around her entrepreneurial journey, brand updates, and promoting body positivity and eco-responsibility. She frequently shares milestones, such as pop-up events at Printemps Haussmann, and engages with her community through personal stories and brand values.