Karim Hisham

Karim Hisham is a brand strategist and marketer with a focus on consumer psychology, brand building, and digital storytelling. He shares original insights and personal experiences on how these elements interact in the wild, particularly in the Consumer Health & Pharma and Entertainment & Media sectors. With over 1.5 million followers across personal accounts, he uses his platform as a lab to understand what makes people click, share, and care. His expertise spans brand foundations, positioning, architecture, and category direction, supported by a deep understanding of scaling global brands across EMEA and the Middle East.