Kateryna Drobot

Kateryna Drobot is an employer branding consultant specializing in technology companies, focusing on building employer brands from the inside out. She founded Lineup Bureau, a fractional employer branding team, and co-founded Employer Branding Community UA, a network for HR and employer branding professionals. Her work includes defining employer value propositions, aligning HR and marketing, and developing internal employer branding functions. She also mentors and teaches employer branding, contributing to the profession's growth.