Digital Analytics Leader and Educator
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The Wharton SchoolAssociated BrandKrista Seiden is a Digital Analytics Leader and Educator, ranked #4 in Tech & Software (BI & Data Viz) (Top 40%).
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Krista Seiden is a digital analytics leader and founder of KS Digital, specializing in helping businesses leverage data for growth, retention, and monetization. With over 15 years of experience, she has worked with global brands like Nordstrom, Salesforce, and Google, focusing on analytics implementation, competitive positioning, and product adoption strategies. Krista is a frequent keynote speaker at global conferences, sharing insights on analytics strategy and data-driven decision-making. She also writes and instructs Google Analytics Academy courses, reaching over 1 million learners worldwide.
Analytics is moving beyond reporting what happened toward explaining why it happened.
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