Laurent Bekaert

Laurent Bekaert is the Director of Employer, Internal, and CSR Communication at Groupama, a major mutual insurance and services group in France. With over 35 years of experience in marketing, communication, and human resources, he focuses on enhancing transversal collaboration, innovation, and collective efficiency within the organization. Bekaert is deeply involved in initiatives related to skills adaptation, AI, sustainability, and knowledge transfer. He actively promotes Groupama's corporate culture, social responsibility, and employer branding through various communication channels, including LinkedIn. His content often highlights corporate events, innovation projects, and social responsibility initiatives, showcasing Groupama's commitment to its employees, clients, and societal causes.