Laurent Riéra

Laurent Riéra is the Director of Communication for the City and Metropolis of Rennes, France, and co-president of the Association Communication publique. He specializes in developing and evaluating communication strategies in complex institutional environments, focusing on public service communication. His work involves influencing public perceptions and behaviors through campaigns that often involve collaboration with institutional, parapublic, and private actors. Riéra is also involved in academic and professional networks, contributing to master's programs in communication at the University of Rennes 2 and participating in various think tanks and advisory boards related to public communication and technology.