L'Oréal Professionnel Paris

L'Oréal Professionnel Paris is the official brand account for the professional haircare division of L'Oréal, founded in 1909 and based in Paris. It publishes product promotions, hair color formulas, cutting and styling tutorials, salon education, behind-the-scenes campaigns, Fashion Week hair looks, and announcements for free masterclasses and in-person events. Recurring topics include Metal Detox, Dia Light, iNOA, Absolut Repair, Keratin Alpha Sleek, French Blending, grey blending, curly hair, blonde transformations, and hairdresser business tips.