Lucia van den Brink

Lucia van den Brink is a Conversion Rate Optimization (CRO) and experimentation expert who helps product teams and companies optimize their processes through A/B testing and data-driven decision-making. She co-founded Women in Experimentation and teaches at CXL, showcasing her leadership in the field. Her content focuses on building in-house experimentation programs, sharing success stories, and promoting a data-driven culture. She frequently discusses case studies from brands like Vinted and HelloFresh, emphasizing the importance of experimentation in business growth. Lucia also hosts a podcast called 'The Initial' where she interviews experts in experimentation and product development.