Lucinda Bounsall

Lucinda Bounsall is the founder of sibling, a culture-led strategy studio that helps brands define their cultural relevance and translate it into strategy across campaigns, content, partnerships, and platforms. With 15 years of experience in fashion and culture, including roles at Stella McCartney, Net-a-Porter, and Farfetch, she collaborates with brands like Nike, Zalando, and New Balance. Her work focuses on cultural strategy, world-building, and helping brands create enduring relevance. She also runs workshops and writes for Post Culture, a Substack exploring cultural analysis and strategy.