Lydia Amoah

Lydia Amoah is a Cultural Economist, Strategic Advisor, and Executive Coach, renowned as the founder of The Black Pound Report, the UK's most comprehensive study on the economic power of Black and Multi-Ethnic consumers. As CEO of Backlight, she transforms cultural insights into measurable revenue strategies for major clients like News UK, Channel 4, and Lloyds Bank. Lydia is a global speaker, lecturer at the University of Oxford, and author, recognized for her industry impact with awards such as the HSBC Driving Force Award and Performance Marketing World Powerlist 100. Her work focuses on equity, market innovation, and turning data into commercial growth.