Maciek Nowicki

Maciek Nowicki is a Creative Director specializing in AI-driven marketing and advertising, with a focus on how artificial intelligence transforms creative processes and brand communication. He publishes detailed analyses of AI-generated campaigns, critiques of advertising industry practices, and insights on the ethical and practical implications of AI in media production. His content often references his experience at Procter & Gamble and his current work in Asia, and he shares personal anecdotes about hands-on AI projects, such as creating music covers and video spots. He actively discusses the impact of AI on traditional agency structures, talent, and global competitiveness, while also commenting on Polish advertising and cultural topics.