Branding & Communications Leader
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Grupo BoticárioAssociated BrandMarcela De Masi is a Branding & Communications Leader, ranked #3 in Marketing & Sales (Branding & Brand Marketing) (Top 1%).
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Marcela De Masi is the Executive Director of Branding and Communications at Grupo Boticário, leading multidisciplinary teams to enhance the value of 14 brands reaching over 190 million consumers. With over 20 years of experience, she bridges creative processes and business results, focusing on innovative campaigns, social responsibility, and women's issues. Her work has earned over 130 industry awards, including Cannes Lions and Effie Brazil. She frequently shares insights on branding, communication, and technology, and advocates for digital safety and women's empowerment.
Creativity with emotion, point of view, responsibility, and results.
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