Maria Boucher

Maria Boucher is a Russian-speaking etiquette expert and content creator who positions herself as a guide to high society and personal transformation. She runs the Austrian School of Etiquette and offers free and paid courses on self-presentation, social climbing, and elite etiquette. Her content frequently addresses topics like entering elite circles without money or connections, navigating relationships with wealthy men, and avoiding social faux pas. She promotes her courses and podcasts through call-to-action posts on Instagram and TikTok, targeting an audience interested in status, refinement, and upward mobility.