Marie Herrey

Marie Herrey is the CEO and General Manager of ICEHOTEL and ICEBAR BY ICEHOTEL in Jukkasjärvi, Sweden, located 200 km north of the Arctic Circle. She leads strategic operations, marketing, and guest experiences for the iconic ice hotel and its affiliated bars in Copenhagen and Stockholm. Her public presence focuses on hotel management, Arctic tourism, northern lights observations, and personal reflections on family, Swedish democracy, and daily life in northern Sweden. She regularly shares updates on hotel construction, seasonal openings, staffing, and industry events like Almedalen and Visita Norrland meetings.