Mario Araujo is a Product-Led Growth Expert, ranked #3 in Tech & Software (Product Management Leaders) (Top 11%).
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Mario Araujo is a seasoned Product and Growth Leader specializing in B2B and developer-focused products. With over 20 years of experience, he has built growth systems for complex technical products, notably at OutSystems and Flosum. Mario focuses on product-led growth (PLG) infrastructure, aligning product, community, and sales for technical audiences. He frequently shares insights on PLG, SaaS, and AI through LinkedIn posts, often referencing his work with companies like Google, Mozilla, and Boomi. His content includes detailed analyses of product onboarding, activation, and user behavior, emphasizing practical strategies for growth teams.
Sales doesn't help, help sells.
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