Mariya Valeva

Mariya Valeva is a Fractional CFO specializing in B2B SaaS companies with over $2M in ARR. She is the founder of FounderFirst, a consultancy that helps early and growth-stage companies build financial foundations. With over a decade of experience, she has worked with 20+ companies across SaaS, fintech, edtech, and agencies, helping them scale revenue from $500K to $20M and grow teams from 10 to 200+. Mariya’s expertise includes pricing strategies, capital allocation, and operational constraints. She shares her insights through LinkedIn posts, focusing on financial leadership, startup scaling, and overcoming business challenges. Her content often includes case studies, practical advice, and lessons from her own journey as an immigrant from Bulgaria who built a successful career in the U.S.